10 SEO mistakes that weakens website ranking
It is true, ‘To err is human’ but it is also said ‘we always learn from our mistakes.’
Search Engine Optimization (SEO) of the website is no frivolous task. It whole solely adheres to the responsibility of website visibility and maintains its ranking on search engines.
Today, we bring to you 10 SEO mistakes we often commit and how it can be overcome.
Keywords play a vital role in web searching that brings to you the maximum online traffic. Even though your website is very resourceful, without accurate keywords you can lose the battle of the web world. Correct keyword stuffing is the key to perfect optimization of your web page. Keywords shouldn’t be random or descriptive as in what came to your mind at that moment but should be universal and as per the average users or the target audience. Look for good keyword suggestion tool that can prove fruitful for your website.
Regular updation and optimization
We need to update regularly to keep ourselves at par with the current time. Similarly, we need to optimize our websites frequently so we can keep a check on our competitors and our current ranking on search engines.
Neglecting the title tag
Images and fonts for Headings
Visuals are important for the entire packaging of the content. The images used, illustrations, infographics, and even the font can draw online traffic on your website. For SEO images for headings and menus try changing them if they aren’t appropriate.
Forming right URLs
Do not underestimate the importance of a good URL. Make your approach towards dynamic page names and try to insert keywords in the URL as it will keep you a step ahead of your competitors on search engines. It is important to insert keywords in URLs for MSN and Yahoo! but Google gives thumbs up to their relative weight of keyword-less URLs.
No HTML alternative for your website
Flash website is the new age rage in the web world but it could not please search engines and users in terms of compatibility. If you want you flash-based website should be search engine compatible too then also provide a HTML version of it.
Paying too much attention to Meta tags
SEO is not about getting your Meta keywords and description accurate. In fact, Meta tags are more cliché thing and are not whole solely responsible for ranking well of your website.
Over optimization of keywords on the website
Modern day SEO is all about content to be legible by the reader and not over optimization of keywords in the articles or content which may otherwise attract penalties. Just write the article from the user perspective and never overuse the keywords in the content
Gone are the days when back linking of your website was a regime. In fact, overdoing backlinks can cause webmaster to resort link forum, newsgroup and spam that can lead to banning of your website. Just focus on quality backlinks only.